The introduction of new finishes and trim to the Prelude line, part of Sheaffer’s White Dot luxury pen collection, was a continuation of the campaign to move young upscale consumers into the luxury pen category.
Sheaffer Prelude Collection
The introduction of new finishes and trim to the Prelude line, part of Sheaffer’s White Dot luxury pen collection, was a continuation of the campaign to move young upscale consumers into the luxury pen category.