Ideation, Story Boarding, Art Direction, Sourcing, Editing
Zappos said a cover letter was too 1990s and that applicants should do something different and fun.
Video to capture and highlight interactions at AT&T Pride Festival Activation. Videos for each day were displayed onsite to encourage additional participation.
In 2008 BIC Comfort 3® Advance® ran an on-pack promotion featuring college basketball. They followed that in 2009 with college football. This video was created to recap the 2008 results and present the new promotion to the BIC sales force.
Promo video for Display, a startup social media app with a focus on paying content creators.
Created for internal management presentations, ESInet By the Numbers hightlights the market and technology success of the product.
Recap video for AT&T at the 2019 NENA Confrence. Video Editing, onsite and booth graphics.
For FirstNet®, the nationwide broadband network for first responders, I produced and edited a video to introduce FirstNet IoT Connect to an internal audience.
Internal use hype video for the launch of the BIC Triumph Roller. In addition to design, writing, and editing, I directed the production of CGI animations of the product.
Video ad for the the first two teams participating in the National Cycling League.
Digital & Social
Ideation, Art Direction, Sourcing, HTML, CSS, WordPress
The Icon Gamer League (under development) is an esports tournament platform allowing gamers to join teams lead by their favorite sports stars and celebrities.
Fans of the FX Network show The Strain were able to vote on their favorite show poster and have a chance to win a poster autographed by the show's creators.
Created for Pepsico's initial presentation to Lucas Film for the re-release of the original Star Wars movies, two end-aisle stacks of Star Wars themed packaging and an aisle spanner display were assembled in the conference room at Skywalker Ranch.
BF Goodrich's monochromatic style formed the basis for this Low Rider promotional header card. Side pieces offered the chance to win $10,000 and a feature article in Low Rider magazine. Consumers could also order a free 8x10 of their car done BF Goodrich style.
"Gift With Purchase" was part of a BIC campaign against cheaper, low-quality, imported lighters that were eroding sales. The Objective was to remind retailers of the consequences they could face for selling an unsafe lighter.
The challenge from Heineken USA was to create a single display for St. Patrick's Day that featured Heineken and the Murphy's brands. Rather than force the two brands together, a three sided display was created to focus on the traits of each brand that fit the holiday.
The Standee for Heineken USA's promotion tie in to the James Bond Film Tomorrow Never Dies. The small green gift bag was a pocket that contained a series of postcards with images from the movie and an opportunity to purchase special Heineken spy gadgets.
The School, Home, and Office Products Association SHOPA Show was BIC’s largest yearly trade show effort. I worked closely with the exhibit company to create a space that was geared toward working sessions between the sales teams and buyers attending the show. I was also responsible for the graphic presentation of the booth and the on-site direction of the final decoration.
Tailgating was an ongoing promotional theme for Mr. and Mrs. T drink mixes. This made a sweepstakes to win a trip for four - with game tickets - to a Super Bowl tailgate party a must.